How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

What should you do first? Begin with comprehensive keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with read more low competition linked to your services or products.

Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.

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